Whey protein is suddenly everywhere — foods, fast food, feeds — and the demand shock plus trade-war tariffs have pushed prices to records, with costs landing on gym-goers.
Manufacturers cramming protein into everything drained supply just as counter-tariffs taxed cross-border whey. Classic squeeze: hot demand meets politicized supply.
Shred season doesn't pause for macroeconomics. Budget lifters: buy bulk, compare per-gram, and remember whole foods were the original protein powder.
Sources: CBC News. Context from the Young Hadene newsroom.
Exploding demand across foods plus U.S.-Canada tariff costs.
Bulk buying and whole-food protein cut costs.